Digital Marketing Executive

Experience: 2-3 years
Domain: IT
Duration: NA
Location: Indore
Job Description: We are a fast-growing Fintech company revolutionizing the financial sector with innovative solutions. To scale our digital presence, we are looking for a highly skilled Digital Marketing Executive who has hands-on experience in managing all aspects of digital marketing, including SEO, SEM, lead generation, and performance marketing etc.
Required Skills and Qualifications :
  • 2-3 years of experience in digital marketing.
  • Strong knowledge of SEO, SEM, Google Ads, and social media marketing, etc.
  • Hands-on experience with lead generation and performance marketing.
  • Proficiency in Google Analytics, Google Tag Manager, and marketing automation tools.
  • Ability to work with a team and manage end-to-end digital marketing operations.
Key Responsibilities :
  • Develop and execute on-page & off-page SEO strategies to improve organic rankings.
  • Manage Google Ads & PPC campaigns for lead generation and brand awareness.
  • Conduct keyword research, competitor analysis, and website optimization.
  • Plan and implement data-driven lead-generation campaigns across multiple platforms.
  • Optimize marketing funnels and landing pages for higher conversions.
  • Track and analyze marketing KPIs to improve performance.
  • Manage paid & organic social media campaigns (LinkedIn, Facebook, Twitter, etc.).
  • Develop and execute content marketing strategies (blogs, videos, infographics, etc.).
  • Collaborate with designers and content creators for engaging campaigns.
  • Design and execute email marketing campaigns for lead nurturing.
  • Generate weekly and monthly reports to measure campaign effectiveness.
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